The anticipation is over as Pantone unveils its highly anticipated color of the year for 2023, and it's definitely a departure from the muted hues and earthy greens we've seen in recent years. Introducing Viva Magenta, a bold and vibrant shade of red that demands attention and refuses to be ignored.

Leatrice Eiseman, executive director of the Pantone Color Institute, describes Viva Magenta as an unconventional choice for an unconventional time. Drawing inspiration from cochineal, a prized natural dye known for its intense and brilliant red hue, this shade roots us in the essence of nature and invigorates our spirits, fostering inner strength and resilience.

The selection of Viva Magenta represents a shift in mindset and a new way of living. Laurie Pressman, Vice President of the Pantone Color Institute, believes that the past few years have brought transformative changes to people's self-perception, well-being, priorities, and identities. Viva Magenta serves as a symbol of embracing a fresh perspective and embarking on a new path.

Despite being a vibrant red, Viva Magenta strikes a balance between warm and cool tones, making it assertive without being aggressive. Eiseman compares it to a fist in a velvet glove—a transformative color that bridges the gap between the old and the new.

Viva Magenta refuses to fade into the background. Its captivating presence dominates when paired with both subtle and saturated colors. Pantone emphasizes that this color exudes a sense of fun and positivity, whether used in makeup, as an accent against neutral tones, or as a statement in various products, including kitchen appliances.

The introduction of Viva Magenta encourages a departure from purely neutral aesthetics. Pantone suggests adding excitement and dynamism to our lives, while still appreciating the versatility of neutrals. It urges us to infuse our surroundings with a sense of drama and energy.

Pantone's selection process involves studying international fashion shows, emerging art, and new product releases to identify emerging trends. The color of the year holds significant influence over consumer choices, influencing homeowners and designers alike.

This year, Pantone collaborated with creative partner Huge to explore the relationship between technology and human creativity. Leveraging AI generative tool Midjourney, they brought the visual manifestation of Viva Magenta to life, creating an immersive world called "the Magentaverse." This collaboration extended to ARTECHOUSE, where an exhibition allowed the public to explore the Magentaverse firsthand, showcasing the boundless possibilities of the Pantone Color of the Year.


In conclusion, the selection of Viva Magenta as the Pantone Color of the Year 2023 encourages buyers to embrace boldness and inject excitement into their lives and surroundings. Its vivacity and vibrancy offer an opportunity to step outside the norm, infuse personal style, and create spaces that inspire and uplift. By incorporating Viva Magenta into their design choices, buyers can embark on a journey of self-expression and transform their environments into dynamic and visually captivating realms.